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Be Your Own Brand of Magic

It can take a while to get comfortable calling yourself a business woman or entrepreneur. It is not uncommon to get imposter syndrome or set rules about not feeling worthy of calling yourself that until you have reached certain milestones of success. How can you avoid this and inspire yourself to succeed rather than hold yourself back?

Change the rules

When you change the rules and focus on doing what you love, then you stop worrying about the labels and what they mean to you or about you.

Instead, you start dreaming big. You connect to your incredible ability to adapt – your resilience – and learn that challenges are in fact your triggers for innovating new and better solutions.

As Tony Robbins says, “Whatever you focus on, you feel” and it is true. When you are doing what you love, you set out your own definition of what it means to be a business woman. Or, as Sue Guiher puts it, “You step into your greatness!”

So, how do you change the rules? How do you choose to empower yourself to be your own unique interpretation of what it means to be a business woman?

Consider practicing these 5 strategies to inject your enterprise with your own particular brand of magic every day.

  • Get into the zone
  • However you get started in the morning, be active about inspiring yourself to step into your business woman persona.

    Whether through listening to a particular song, practicing yoga, going for a walk, savouring your first coffee of the day…set up a routine that connects you to your creativity and acts as your personal call to action.

    If you’ve never read ‘Phenomenal Woman’ by Maya Angelou then now is the time to start.

  • Keep your eyes on the horizon
  • Create your vision of where you want to be in a year’s time with your business. Ideally, you have a 3 or 5 year vision too. Put it somewhere that you can see it, trip over it or poke your eye out with it. In short, make sure that you actually read it every day.

    Why? Because then you are keeping your eyes on the horizon that you want to get to. You will unfold the future that you are magnetised to.

  • Stop worrying about fitting in
  • When you fit in, you tend to downplay some part of yourself so that you can be like other people: whereas, when you belong, you get to truly be yourself alongside other people also being exactly who they are.

    That is the art of being an entrepreneur, because your business is an expression of who you are and what you love to do.

    Challenge yourself at least twice a day, in the words of Dr Seuss, “Why fit in, when you were born to stand out?”

  • Trust yourself
  • You know that as a business woman, to keep your business flourishing then you need to be open to taking risks.

    To do that, you need to trust your skills. You learn and practice those skills repeatedly until you feel that you have enough insight. Then you are prepared to let go and let things flow a little.

    Whether it is writing your business plan, your social media strategy, presenting or pitching, when you have learned enough skills to find your core stability, that is when you go exploring.

    It is like riding a bike, you find a point of dynamic balance so that you can go uphill, downhill, off-road, fast, slow…from a point of no balance, you find your mojo and go wild.

  • Reframe failure
  • Take a second to remind yourself how change happens. Your business, its products, your skills and those of your team all go through a cycle: you grow, things find a stead y state, then something releases which creates a new opportunity to reorganise and innovate a fresh solutions.

    Too often, we fear that release phase. We try really hard to keep things in steady state so that we avoid what we perceive to be failure.

    But, what if you embraced the inevitable release as the space to come up with something that wowed your clients? Reframe what you might call failure as your trigger to innovate.

    Remember, you did not get this far without experiencing challenges which you navigated to find a way forward. Choose to inspire yourself today, take action to embrace who you are as a business woman.

    Elaine France

    Elaine France is the Founder of Balance Verbier, providing coaching and consultancy which empowers business leaders, entrepreneurs and philanthropists to innovate and do more ‘business for good.’ After twenty years of working in business development and fundraising in NGOs, social enterprises and the UK public sector, Elaine moved to the mountains in Switzerland and started Balance Verbier as a social business. In her leadership and wellbeing programmes, she connects women entrepreneurs worldwide to their resilience and joy so that they can adapt and innovate in the moment to make incredible change happen for themselves and their communities. www.balanceverbier.com

    Elaine also teaches at an international school in Montreux. She lives in Verbier, Switzerland with her husband and loves to ski, bike and walk in the mountains.

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